Making Facebook work for your business

Facebook has become a ubiquitous part of our personal lives - and these days, having a Facebook presence for your business is an important part of establishing and maintaining credibility. It has arguably become as important as having a well-designed website. However, in a social network saturated with businesses vying for attention, how can your business best leverage the opportunities created by Facebook? 3Cube Property Solutions takes a deep dive into the social sphere and the benefits of Facebook marketing.

First things first - post regularly 

Any Facebook marketing for beginners course will tell you that keeping your Facebook feed up to date is a must for your credibility. Consider your own Facebook experiences - if you were to go onto a business's page and see that the last update was posted in 2019, it is more than likely that you will presume that the business is a "COVID casualty" - or a business that closed its doors during the pandemic.

Create posts that are interesting enough to stand out

In their guide to Facebook Marketing for small businesses, online marketing expert Wordstream cites the example of two Facebook posts uploaded by US grocery chain Meijer. The first post contained an image of sun protection products offered by the store, with a message that was overtly promotional in nature. The post delivered below-average results for the brand, with a total of 43 reactions. The next post was a "throwback" to the 1970s, showcasing adverts for four summer-related products from that era, including tank tops priced at $1.50. This post - and its fun non-promotional nature - provided appeal and got the brand 711 reactions. The takeaway message here is that rather than promoting your brand directly, a good Facebook post needs to contain value for those following your page.

Leverage Facebook stories

Facebook stories appear at the top of Facebook browsers' feed, both on the app and the website. As a business, you can post a wide variety of content to their stories section, such as interesting links and fun questions that will keep your audience entertained. According to research carried out by social media giant Meta, 62% of people surveyed said that they become more interested in a brand or product after seeing it in a Facebook story.

6 quick tips for creating a strategic Facebook presence for your brand

• Make sure you've created a Facebook Business Page, rather than a personal Facebook profile, for your brand.
• Ensure that you've uploaded a profile picture and cover image. Your profile picture can be your company logo and your cover photo should be a high-quality image that showcases something that will appeal to your target market.
• Always include a well-chosen or crafted image with every Facebook post. Canva is a great marketing tool that you can use to create images.
• Add a call-to-action button. There is a wide array of options available, including "book now", "sign up" or "watch video", meaning that there's an option perfect for every business.
• Complete the "About" section of your page, with a brief, well-written description of your company and the services you offer. This gives your audience an idea of what your page is about and how your business can solve their problem.
• If you receive messages on Facebook, respond to them quickly. This can earn you a "very responsive to messages" badge, which lets your customers know that you care. Facebook also provides your audience with an indicator of how long it takes you to reply to messages. The quicker this time is, the more credible and attentive your business portrays itself to be.

Marketing your brand correctly on social media is an important part of your overall business strategy. So is having the right premises. 3Cube Property Solutions specializes in finding commercial and industrial enterprises in Gauteng premises that enable them to thrive and grow. Contact us today and let us find the warehouse, factory or office in which your business can reach its full potential.